ARI K ASHKENAZI - ACCOUNTANT & DIRECTOR AT XCOUNTANT®

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Like many small business owners, Ari wears many hats. He is an all-round accountant, skilled in producing financial statements, articulating them to stakeholders, and making recommendations for improving business processes. But, Ari is not only an accountant, he is also the founder and driving force behind the business. He oversees operations, compliance, strategy, and client relations with a refreshingly human approach. Committed to leaving accounting jargon at the door, Ari focuses instead on offering practical, straightforward advice. One of his key passions is helping clients streamline their businesses by leveraging the power of the online accounting software, Xero — a tool that, under his guidance, can unlock new insights.

Ari’s expertise extends far beyond numbers. With over a decade of experience across a broad range of industries — including business services, financial services, FMCG, healthcare, legal, pharmaceuticals, publishing, real estate, retail, and software — he has developed a rare combination of technical knowledge and commercial acumen. This diverse experience enables him to not only understand the financial complexities of his clients’ businesses but also to grasp the broader strategic challenges they face. Whether managing growth, navigating compliance, or responding to changing markets, Ari offers a holistic perspective that helps clients address these challenges with clarity and confidence.

Ari is a British-qualified accountant, holding a Master’s Degree in International Business Administration (MSc) and a Bachelor’s (Honours) Degree in Economics (BSc (Econ) (Hons)). He is also a qualified International Accountant, having gained his accreditation from the Association of International Accountants (AIA) in 2015. In addition, Ari is a certified Xero Advisor, with additional certifications in Xero Payroll and Xero Migration, making him highly skilled in implementing and optimising Xero for small businesses. His academic credentials and professional qualifications, combined with his extensive practical experience, equip him with the expertise necessary to deliver tailored business and tax advice. Ari’s approach is rooted in making complex issues accessible and understandable, ensuring small business owners have the support they need not only to survive but to thrive in an increasingly competitive marketplace. He takes a collaborative approach to every client relationship, ensuring that advice is aligned with long-term goals and customised to meet the unique needs of each business.

For small businesses looking to grow sustainably, Ari is a trusted partner who combines technical proficiency with a pragmatic, hands-on approach. His passion for helping businesses succeed is evident in everything he does, making him an invaluable asset for those seeking to scale and navigate the complexities of business growth.

CONTACT ARI K ASHKENAZI